Australians got the morning treat today of waking up to news of the new iPhone 5. If you’re like me you have been waiting to see if Apple can catch up to its Android competitors. Apple needs to catch up you ask… Well without going into a huge description lets just say this… Apple releases 1 iteration every 12 months, while Android phones manage to release 54,789 iterations in the same period. It’s suffice to say, with logic and common sense, the former will be lagging.
So enough with the introduction, lets get into the meat of new features…
Ok, the first feature that really pissed me the hell off is the price of the damn thing. In Australia we have the tendency of being sodomised (to put it lightly) by technology companies when it comes to pricing. Apparently living down under means we have to pay a lot more for our gadgets and tech. We even had a House of Representatives Enquiry into IT Pricing… probably because our politicians are becoming more fiscally conservative, but I digress.
Apple spruiks the new baby on their website “…in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model”. With my slumber filled eyes reading this I got pretty excited, from an Aussie point of view that’s pretty darn cheap… oh wait I’m not American. We get it all for $799, $899 and $999 respectively. Here’s some icing on top of that, at the time of writing the Australian Dollar still worth more than the USD…
So Apple, you had better pull off some awesome new features that are a vast improvement to my iPhone 4 to get a minimum of $800 out of my wallet.
Taller, thinner, more icons and colour thingies.
The new iPhone is 18 percent thinner than the iPhone 4S… It’s not as fat, got it. Apple also says it’s the thinnest handset on the market. Awesome! I expect to see several of them walking down runways at fashion shows. It’s also, 20 percent lighter, that will match my wallet…
The Retina Display expands from 3.5 inches to 4 inches. That’s a plus, it will look bigger when on display at the urinal. We also get a fifth row of icons on the home screen. Ok, I like that feature too! Apple also promises that wide-screen movies will look better, with 44 percent more color saturation than the iPhone 4S… Meh, my eye sight isn’t the best so I don’t actually mind (that’s my cover for not understanding what I just wrote).
It comes with 4G, awesome… not to be a negative nelly but this is still market catch up. It means we can get faster downloads. As long as Facebook loads quicker right? The plus is, Apple confirmed it will work with Telstra, Optus and Virgin 4G… I’m glad Apple learned their lesson after the failed 4G iPad in Australia.
A faster chip
The iPhone 5 will offer an A6 chip, which is two times faster than the current A5 chip. Graphics will get faster speeds, as well. That means Facebook loads quicker? In all fairness this is needed. My iPhone 4 struggles with tasks besides Facebook.
More battery life
Apple promises 8 hours of 3G talk time, 8 hours of 3G browsing, 8 hours of LTE browsing, 10 hours of Wi-Fi browsing, 10 hours of video playback, 40 hours of music playback, and 225 hours of standby time. That’s a lot of hours! So theoretically it should last a full work day of procrastination and work avoidance…
More time for Facebook?
The main camera, or the “iSight” camera (I see what they did there), stays at 8 megapixels (with the best resolution being 3,264×2,448 pixels). Coupled with new fancy named features such as backside illumination, a hybrid IR filter, a five-element lens, and a f2.4 aperture. Finally, there’s a built-in panorama mode that stitches shots together for one large 28-megapixel photo. The secondary front camera now can shoot 720p HD video and it gets a backside illuminated sensor.
Video resolution remains at 1080p HD, though image stabilization has been improved and face detection is now available in clips for up to 10 people. A move which will excite the Porn Industry… And you can take photos while you’re shooting video.
This will be so awesome for Facebook!
The iPhone 5 gets three microphones. You’ll find one on the bottom, one on the handset’s front face, and one on its rear side. The noise-canceling feature is improved and there’s a new wideband audio feature that promises more-natural-sounding voices… that’s right Apple, voices don’t sound natural!
Smaller dock connector and smaller SIM card
There’s a new dock connector called “Lightning,” it has an all-digital, eight-signal design and an “adaptive interface” (if you can explain this to me in the comments below it will be appreciated!). It’s 80 percent smaller, and since it’s reversible, both ends will be the same. Don’t stress though, all your docks and cable can still be used! Apple is kind enough to supply adapter for $19 – $39 USD… why not include it for the $800?! Oh and no doubt that price will be inflated to around $50 AUD…
Oh they have changed the sim again too… which means if your iPhone breaks after 12 months and you need it repaired you will either have no phone, or you’ll just be so annoyed you’ll buy another iPhone because your sim doesn’t fit any other phone! You can get sim card adapters by the way, but the phone carriers or Apple staff won’t tell you that…
Will I Purchase It?
For me, there isn’t much meat… I feel like I have just eaten some tofu, it’s lighter and skinnier, has new advantages, but it isn’t meat. With iOS 6 being available on my iPhone 4 is there really $800 – $1000 dollar value?
To be honest I’m frustrated Apple, you have had 12 months to catch up to your competitors, and this was the best you could do? A little thinner, a little lighter, a little bigger, a little faster… that’s essentially it. There’s no innovation here, it’s the same product. You revolutionised the phone, yes we get it, it’s not 2007 any more, it’s essentially still the same phone with a few hardware and software tweaks and upgrades along the way.
I honestly don’t know how people can be excited by this any more. Am I missing something here? The smart phone is a great invention, but there is nothing smart about this iteration. Even more so, if you are looking to upgrade and have the spare cash, sure why not? But this is an over priced minimal upgrade. Apple, you are no longer innovators, you can no longer justify this sort of practice in a market where you expect the end user to pay a minimum of $800 for the base model. Apple has changed to the popular school student sitting at the back of the class, being the cool kid doing the minimum amount of work so they can pass…